A few months ago, when the social media giant carried out company-wide layoffs, Esther Crawford, who was the director of product management at Twitter, sparked controversy by suggesting that employees should sleep at the office. She even created a hashtag, '#SleepWhereYouWork'.
Check out this controversial photo that was first shared in November of last year, shortly after Elon Musk took charge of the company.
In today's workforce, working beyond the allotted hours seems to have become a norm for many of us.
Whether it involves clocking in a few minutes early or staying back several hours after the end of the shift, a significant number of workers have had to put in overtime.
Crawford was no exception to this trend, as she has been an active proponent of the work ethic and putting in extra hours on Twitter.
Her colleague's post of a photo reignited the discussion on work-life balance. The picture showed Crawford, director of product management, snuggled up in a sleeping bag, complete with an eye mask, on the floor between some chairs and a desk.
To say the least, it did not appear comfortable.
The tweet accompanying the original post read: "When you need something from your boss at Elon twitter."
Crawford herself retweeted the post adding: "When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork."
The contentious post came on the heels of reports that Twitter employees were compelled to work for "84-hour weeks" or face termination.
The string of tweets quickly gained traction on social media, sparking discussions among many.
Crawford promptly defended her company by offering an explanation of the photo and the caption accompanying it.
She wrote: "Since some people are losing their minds I'll explain: doing hard things requires sacrifice (time, energy, etc)."
"I have teammates around the world who are putting in the effort to bring something new to life," Crawford continued, "so it's important to me to show up for them & keep the team unblocked."
Crawford expressed her gratitude for being able to put in long hours in her job.
However, her efforts were ultimately in vain, as she too fell victim to Twitter's mass layoffs and was let go.
Zoë Schiffer, the managing editor of Platformer, shared the news on the night of February 26.
She wrote: "Just got confirmation that Esther Crawford, chief executive of Twitter Payments, is out."
The news has caused a stir on Twitter, with numerous users highlighting the irony of the situation.
A user on Twitter referred to Crawford as a "Musk loyalist" who merely echoed his rhetoric.
Another wrote: "Very surprising. Didn't ever expect to see this, honestly."
A third person echoed a similar sentiment: "This is very shocking to me. A whole hardcore Muskinist. Damn!"