TikTok Is Coming To Cars Through Infotainment System

Ever since TikTok replaced (do you remember that?) in 2016, the video platform has consistently grown in popularity and influence.

TikTok reminds many of us of the pandemic and lockdown period, a time when things were incredibly difficult.

Although those silly TikTok dances may now seem cringy, they did bring a great deal of joy during a time when most of us were spending our days indoors.

TikTok's user base in the US alone grew by 180 percent, as Gen-Zers looking for something to keep themselves occupied during the pandemic turned to the app.

Who could have predicted, just three years later, that the widely used social media platform would be integrated into our vehicles?

Later this year, the new Mercedes-Benz E-Class, which is set to hit the market, will feature an integration with TikTok.

Mercedes is planning to launch a new operating system in their upcoming generation of vehicles called MB.OS, which will feature integration with TikTok.

A spokesperson for Mercedes-Benz commented on the announcement to Axios: "We were looking for apps that make an impact and wanted to discover this new innovative [Mercedes-Benz] user experience with us."

Aside from TikTok, other applications such as Zoom, Webex, Vivaldi, and Angry Birds will also be included in the new Mercedes.

When questioned about the potential inclusion of Instagram, Facebook, Twitter, and Reddit in the future, Mercedes stated to Axios that they are in discussions with other partners.

Mercedes-Benz CEO Ola Källenius commented on TikTok's presence in Asia, stating: "It is highly, highly relevant."

"Let's not forget that the average age of an S-Class owner in China is around or below 40 years old."

He added: "When we choose all these different apps, we go market by market or region by region."

"We look at what is the most used — music or film [and] so on — and we tried to go down that list."

The 'superscreen' that will extend across the entire dashboard of the Mercedes will provide access to TikTok.

Drivers will be able to open the TikTok application, browse through their 'For You' feed, and watch videos while the vehicle is parked.

Passengers will also have the opportunity to participate in the entertainment, with a section of the screen positioned directly in front of them. However, it will not be accessible to the driver.

Additionally, Mercedes mentioned that a driver monitoring system will be implemented to monitor the driver's gaze direction.