Imagine waking up and realizing that you have been famous for ages in a country far, far away? Well, this guy recently learned that he's big in China, and all thanks to his love for churros, sweet pastries.

Churro is a traditional Spanish dessert

Churro is a type of fried dough from Spanish and Portuguese cuisine. Thanks to massive immigration, this treat is now famous in the Philippines and Latin American and in other areas with Spanish and Portuguese ancestors, especially in the Southwestern United States and France.

One guy is a star thanks to a long-forgotten photograph

Thanks to his love for churros, one guy's photo is now all over China. He had no idea that he's famous until a friend saw the photo while visiting Beijing.

He's literally everywhere!

All churro shops have the same picture of this one guy

Since churros are famous in China, there are many specialized churro shops. And they all have one thing in common – the photo of a guy holding it and looking delighted.

In the era of Instagram models, this is quite refreshing

As Warhol said, everyone can be famous for 15 minutes. Social media proved him right, but so did this guy.

The origin of the photo

This particular photo is from 2007. His friend took it in The Innocent Smoothie Festival in Regents Park London and then added it to their Flickr account.

Someone in China noticed that this guy takes his churros with enthusiasm and excitement, and that's how a regular Joe became the perfect advertisement.

The same guy minus the dessert

If his friend never paid attention while on his trip, the guy would never know that he's a churro model. And it's fair to say that he's quite big in China.

Finally, here's the photo that made this dude a superstar