A disturbing pornographic website has been promoting deepfake videos of Scarlett Johansson and Emma Watson, labelling them as the website's 'leading models'.

The website showcases manipulated videos of multiple Hollywood celebrities involved in explicit acts, without their consent or authorization.

According to an NBC report, an astounding 96 percent of deepfake material was classified as sexually explicit and produced without the consent of the individual portrayed.

An Australian lawyer and legal advocate dismissed the term 'porn website' in this context.

NBC News reported that Noelle Martin, an Australian activist and law reform campaigner, described the website as 'predatory' rather than a 'porn site'.

"It doesn't rely on the consent of the people on the actual website," Martin said.

"The fact that it's even allowed to operate and is known is a complete indictment of every regulator in the space, of all law enforcement, of the entire system, that this is even allowed to exist."

The unsettling news surfaced following a controversial advertisement featuring Emma Watson's face swapped with another individual's going viral.

In the advertisement, the Harry Potter actress was depicted smiling while on her knees, appearing to prepare for a sexual act.

On Twitter, Lauren Barton, a student of journalism, drew attention to the post and stated: "I got this ad yesterday and wow what the hell."

"This could be used with high schoolers in public schools who are bullied."

"It could ruin somebody's life. They could get in trouble at their job. And this is extremely easy to do and free. All I had to do was upload a picture of my face and I had access to 50 free templates."

Indy100 spoke to Adam Levin, a cybersecurity expert and host of the podcast What the Hack, who addressed the matter by stating: "As long as every party involved is a legal adult, there aren't very many laws on the books to prevent or punish the distribution of illicit content."

"It's nearly impossible to remove any content published online, pornographic or otherwise."

"That said, if all the parties are known, there may be legally actionable kinds of deep fake porn content."

The movie The Terminator, released in 1984, is likely one of the earliest instances where AI was depicted as truly frightening on screen.

Even though Arnold Schwarzenegger's memorable role was intended to be just that, it's not difficult to envision a potential future where machines acquire self-awareness.

According to the director of The Terminator, James Cameron, artificial intelligence has progressed too far, and it could be too late for us to halt its advancement.

On a recent episode of the SmartLess podcast, Cameron expressed his apprehension regarding the possible exploitation of AI, stating: "I think A.I. can be great, but also it could literally be the end of the world."

"And do we really want to be fighting something smarter than us that isn't us on our own world? I don't think so."