Restaurant critic exposes and shames influencers for requesting freebies in exchange for ‘reviews.’
The coronavirus pandemic has forced the restaurant industry throughout the world to adapt and shift gears. And many eateries had to alter their regular business strategies to meet the demands of the time.
From touch-free delivery to online ordering, restaurants have changed how they work to keep their staff and patrons safe while supporting their businesses.
But there is nothing sacred and noble when it comes to some influencers. It turns out, the severeness of the pandemic doesn’t stop them from wanting a fine dining experience. Free of charge, of course.
Luckily, one Australian food critic John Lethlean has come to the rescue of the ‘ordinary’ human.
John has been exposing and shaming scroungers on Instagram, captioning his viral posts with “#couscousforcomment.”
He has a fan base of more than 20.9K followers on his Instagram page, and no freebie-craving influencer is safe from his radar.
Recently, he has been shaming influencers who still ask for free food from restaurants in return for a ‘review’ amid the COVID-19 crisis.
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John Lethlean was quick to expose and mock them for their exemplary behaviors.
In doing this, John uses Instagram against itself. He expresses his disgust and builds a community of righteous souls on the same platform that has given rise to such blatant behavior.
In an interview with Bored Panda, John explained:
“As a restaurant reviewer with 23 years experience, the notion that these people ‘review’ makes me sick.”
According to John, there are many people in cafés and restaurants who are ignorant of how things operate.
“They are susceptible to bluff and bravado. I can see how those who are marginal from a profit perspective might believe this is a reasonable quid pro quo.”
“In fact, some restaurateurs are not in a position to analyze the impact of this so-called ‘influence.’ They don’t think about what it may or may not do to their brands.”
Up until the pandemic, the Australian restaurant industry had been thriving.
“It was fiercely competitive, oversupplied with providers but too expensive, partly attributable to Australia’s employment laws and penalty rates.”