A journalist trying out a knife-resistant vest was stabbed on live television, resulting in an unsuccessful demonstration of the product.
Eitam Lachover, of Israel's Channel 1, had visible concerns about being stabbed, which proved to be justified.
The video, which was recorded in 2016 during a period of stabbings by Palestinians, shows the man demonstrating the knife-proof vest saying:
"This is a commando knife, that is used by militaries around the world, a very strong knife made of steel.
"We will demonstrate a stabbing on you."
Eitam, appearing cautious about the idea, responded:
"You are going to stab me with this?"
"Yes," the stabber replied. "You have nothing to worry about, we are very confident in our product.
"This product can protect from knives that are stronger than this one. May I? Don't be afraid, if something happens, I'm here."
However, these proved to be false reassurance, as Eitam's concerns were justified.
The man repeatedly stabbed him in the back, causing Eitam to flinch, before explaining:
The man meant that he did not miss Eitam, but rather the protective portion of the vest.
Yaniv Montakyo, a vice president at the company that manufactures the vest, informed Israeli Channel 2 TV that Eitam was stabbed in an area of the vest without any protective material.
Eitam reported that he received stitches at the hospital before being released.
A journalist struck a mascot with a microphone last month after they approached her from behind.
Brooke Olzendam was facing the camera with a microphone in hand, when the Oklahoma City Thunder mascot approached her from behind.
Now, the Thunder mascot is not just any giant animal, but a fearsome-looking bison, which evokes some empathy for the reporter for what occurred next.
When she realized Rumble the Bison was behind her, she struck him with her microphone without hesitation.
Brooke later addressed the incident on Twitter, by sharing a photo with Rumble and captioning it:
"Ran into my nemesis, tonight. He told me I should be scared tomorrow night…
"Well, his eyes did."