Netflix got sued by a South Korean internet provider SK Broadband following a significant traffic surge due to the network's super popular shows, especially Squid Game.
This isn't the first Netflix show that had a major impact on the provider. 13 Reasons Why, Stranger Things,Money Heist, The Queen's Gambit, and Sex Education all played their part. Still, Squid Game, a survival, dystopian TV show from Korea, really pushed the provider over the edge.
SK Broadband's Traffic Jumped To 1.2 Trillion Bits Between May 2018 To September 2021
SK Broadband claims that Netflix is the most used platform, followed by Youtube, Amazon, Apple, and Facebook.
They demand Netflix pay usage dating back to May 2018. For 2020 alone, the sum for maintenance would be over 20 million dollars.
Netflix responded via written statement:
"We will review the claim that SK Broadband has filed against us. In the meantime, we continue to seek the open dialogue and explore ways of working with SK Broadband in order to ensure a seamless streaming experience for our shared customers."
Other South Korean Providers Are Complaining As Well
Several other South Korean providers also protested due to the current arrangement Netflix and similar streaming platforms enjoy without paying a dime.
They claim that shows like Squid Game caused unpredictable traffic spikes, which is costly, yet it only brings money to one party - Netflix.
CEO of Netflix Ted Sarandos spoke about the hit show, calling it the "biggest non-English language show in the world." He added that there it was number one "like everywhere in the world," and it'll be Netflix's "biggest non-English language show in the world, for sure." He also said there's "a very good chance it's going to be our biggest show ever."
The most extensive streaming service added that they created 16,000 jobs in South Korea, so seeing how this plays out will be interesting.