Food / Drink

Name Of Sainsbury's Steak Is 'Sexist' And 'Highly Inappropriate' According To Customer

A woman is urging Sainsbury's to alter the name of a steak product that she claims is "sexist" and "highly inappropriate."

During her visit to the Sainsbury's outlet in North Walsham, Norfolk on March 23, Rose Robinson, 38, came across the steak while picking up a few items.

However, upon noticing the name of the meat, she became enraged. Although Robinson says that she did not file a complaint, she visited the customer service desk to provide feedback on the branding.

The offending name is "Big Daddy Beef Rump." The mother of three feels that using gender to market food is "inappropriate and unnecessary," and that there are alternative methods to indicate the product's large size.

Robinson was so incensed that she reactivated a dormant Facebook account to urge Sainsbury's to reconsider their branding and "do better."

However, she claims that the supermarket did not respond to her. After receiving criticism, she asserted that she is not a stereotypical complainer, but rather felt compelled to speak out because the branding did not sit well with her.

Sainsbury's has since stated that it strives to be an inclusive retailer and that customer feedback is important, and that they regularly review their product ranges in accordance with this.

However, the supermarket chain also noted that the name is used by other retailers as well.

According to Robinson, who resides in Norwich, Norfolk: "A 'big daddy' steak is still on the shelves in Sainsbury's supermarket in 2023, it just felt wrong and unnecessary."

"I got home and thought 'oh gosh, have I overreacted?' and looked up 'big daddy' in the urban dictionary to try and gauge a common understanding of the term and it doesn't even just relate to a masculine power boss, there's actually a sexual prowess meaning to it."

"One of the terms, forgive me for speaking freely, that came up on the top of the Google search was referencing someone who is 'good with his wood'."

"I just felt that it was unnecessary. There's so many ways it could have been named that would have equally communicated the super-sized nature of this particular product."

Expressing her shock and disappointment, Robinson remarked that the name "supersized steak" would have conveyed the same message without using gender.

"It doesn't have to be something that's so negative and potentially sexist and misogynistic in nature," she said."

"I've had the obvious Karen comment from someone who obviously feels that that's appropriate or funny, I'm not sure."

"It's dismissive, it's an implication that I'm just causing a fuss about nothing. Karen nowadays is commonly accepted as a term for someone who gets easily offended by things when there's much bigger issues in the world."

"I'm the least Karen-like person I know, honestly. It's come from someone on the internet that doesn't know the first thing about me."

Upon visiting customer service, Robinson alleges that a staff member sarcastically mentioned the store's policy of not using 'ladies and gentlemen' over the tannoy to avoid offending anyone. She was then recommended to submit an online feedback form.

However, Robinson chose to post her concern on Facebook, believing that Sainsbury's did not take notice of it.

"I think the lack of response has certainly made me feel again, a little bit disappointed," Robinson continued.

"I'm shocked and horrified that I'm probably the only person that has brought it to their attention and I really don't feel like that's an overreaction on my part."

"'Big daddy' - it says it all, doesn't it? My understanding is that it was called that to emphasize its supersized nature and it just felt like it was probably marketed more towards appealing to a man, than a woman. It certainly didn't appeal to me."

"I just feel like anything that's sold as a generic food type, with reference to a gender, is just not necessary. We all eat - male, female, or whatever you identify as nowadays. I just don't think that gender needs to come anywhere into the playing field when marketing food."