With an estimated net worth of over $100 million, more followers than any other YouTube creator, and intentions to succeed Google as CEO, MrBeast is pretty much the most successful person on the site.
Yet he didn't arrive there on his own.
It's hardly surprising that MrBeast finally needed to engage a crew to assist him because the size of his business has increased to extraordinary proportions in recent years.
The YouTube celebrity had to create some "clones" since he doesn't trust other people's opinions as much as he does his own.
MrBeast, the actual name Jimmy Donaldson, hired individuals who shared his vision and then put them through rigorous training, or as he refers to it, "cloning," to ensure that his staff was thinking and acting precisely as he would.
According to MrBeast, "I have a lot of people in the company who can think like me and make decisions as I would make," he said in an interview with Lex Fridman.
"One example is Tyler [Conklin]. For four or five years, we spent an absurd amount of time together and worked on every single video together... and the same thing happened with my CEO, James, who lived with me for a couple of years."
"I'm a big fan of finding people who are just super obsessed and just want to be great, and then just dumping everything I have in them."
Understandably, MrBeast wanted to ensure James was qualified for the position since entrusting someone to lead a firm you founded is a big deal - but the selection process was demanding.
He explains: "For two years, [James] lived with me, and we probably talked, on average of those two years, seven hours a day... like really, just training his brain to think like me."
"That way, he could just do things without my input, without me having to watch over him or give him advice constantly."
"So for the first six months, he didn't do anything. He just studied me, everything I cared about, and how I spoke."
"For the next six months, he started taking on some responsibilities, and now he can just run the company, and I don't ever really have to check in on him."
"Like, most of his decisions are exactly what I would do."
"I call that cloning, and I don't know that other people would."
"It just makes it where I don't have to be so involved in everything because I just have these people I know will think as I will. So I can be in multiple places at once, per sem," he continued explaining.
"I still approve of every idea before we film. I approve all the creative, but I don't have to be in the weeds and nuances and do all this minor stuff."