Google Chrome is the most popular browser, which pushed Microsoft to some exhilarating moves.
Microsoft Edge was rebuilt last year, but its popularity is still way lower than Chromes. That's why Microsoft uses an aggressive technique to stop users from downloading Google's browser.
Windows 10 and Windows 11 have new prompts when downloading Chrome. It sends cheeky messages such as:
Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.
That browser is so 2008! Do you know what's new? Microsoft Edge.
"I hate saving money," said no one ever. Microsoft Edge is the best browser for online shopping.
According to The Verge, these prompts are not the ones you'd typically find inside a website. It is like opening G-Mail while browsing on the Edge. Only this time, Microsoft chose a more aggressive technique.
As Neowin writes, when we search "browser" or "browser download" on Bing, the Edge recommendations pop up, letting you know that Microsoft really wants you to notice their web browser.
Microsoft also forcibly installed its new Edge on Windows last year, with a full-page pop-up causing outrage.
The whole Edge ordeal amused many. Memes are writing themselves, and we enjoy the big tech pettiness. At least, for the time being.
We cannot wait to see what's next in the Edge world.