UK influencers scramble to justify their 'exotic getaways' on social media during the pandemic.
In ordinary times, influencers go out of their way to show us what a good time they're having as they travel the world.
In COVID's latest cruel reversal, some of these influencers are still posting the same sunloungers-and-posh-dinners content as before.
This has left fans wondering why influencers are enjoying exotic travels while everyone else is stuck at home in lockdown.
With the UK only allowing 'essential work trips,' influencers who have traveled abroad are trying to justify that their trips are a necessary part of their work.
Some of the influencers who have traveled to the UAE amid the pandemic include Love Islanders Anton Danyluk and Gabby Allen.
Others include Geordie Shore's Chloe Ferry, Sophie Kasaei and Bethan Kershaw.
Despite governments restricting gatherings and travels, these influencers have been posing photos in hotel balconies, poolside, and fancy restaurants.
While the photos have received likes, influencers are finding themselves targets of criticism, with fans accusing them of flouting the COVID rules.
Here are Some Reactions from Commenters:
In response to the criticism, many influencers have defended their glamorous trips.
For instance, Danyluk argued that he doesn't just spend his time going out for meals or smoking shisha in pools, as his photos suggest.
To justify his comment, Danyluk posted a video of his laptop with a view of the skyline behind it, writing:
"Love my office view."
TOWIE's Lock, who is in the UAE with his girlfriend Yazmin Oukhellou, also assured his followers the pair were 'working away.'
"Despite what you may think, we are still grafting."
Lock backed up his claims by posting images of his laptop with graphs on display. However, it wasn't long before sharing another photo of himself enjoying a drink in the sun.
His girlfriend, on the other hand, defended the trip by saying it was for an 'unavoidable product launch.'
"We are here for work purposes, for business. Obviously, we'll make the most of it while we're here as well."
Meanwhile, Ferry, Kasaei and Kershaw claimed that the apartment they're staying in has a room for producing sponsored content.
Allen told her followers that her 'boyfriend's business is based in Dubai, while Laura Anderson, a Love Island veteran—who's also in Dubai—added:
"I saw someone in my comments saying you're on holiday. But when you're working, you're not on holiday … I'm definitely not out and about every day as I need to be on my laptop working and life here is strict."
It's not just fans; celebrities are also criticizing their fellow influencers.
Love Island star Olivia Attwood, who remains at her home in Manchester, has hit out at those traveling abroad.
Olivia pointed out:
"There is a difference between being able to earn money wherever you are and being there for work."
With the increase in COVID-19 cases, the UK has announced they'll remove the UAE from its travel corridor list.