A brewery is using discarded cornflakes to make beer in an effort to reduce food waste.
England's Seven Brothers Brewery has teamed up with Kellogg's to make sure the flakes that aren't good enough to end up in your bowl go somewhere even better instead: Your booze!
The beer is called the Throw Away IPA. And it's brewed with 70 percent wheat, complimented with 30 percent corn flakes.
Beer experts have reported that the brew tastes even sweeter than the usual IPA. The beer also maintains the iconic golden color of its breakfast cereal ingredients.
According to Kellogg's, the Seven Brothers uses flakes that don't pass the quality control process. For instance, those flakes that are too small or big to meet the standards for being sold on the market.
Previously, these flakes would wind up in landfills. They would then break down and produce methane, a gas with a greenhouse effect 25 times stronger than carbon dioxide.
But with this new booze, Kellogg's reported they reduced their food waste by 12.5 percent in all their UK locations.
Kellogg's also said they would donate 10p from each sale of the beer to food distribution charity, FareShare.
If you fancy trying this new booze yourself, you can find it in many bars stocking across the UK. Seven Brothers Brewery is also planning the overseas shipment of the beer.
Corporate social responsibility manager for Kellogg's UK, Kate Prince, said:
"Kellogg's is always exploring different and sustainable ways to reduce food waste in its factories. So it is great we are part of such a fun initiative with a local supplier."
"Kellogg's is working hard to eliminate food waste in our manufacturing processes and give our consumers the wholesome products they love with minimum impact on the planet."
Finding better and innovative ways to reduce food waste is an essential part of creating a greener environment.
And the partnership between Kellogg's and Seven Brothers has shown that there are so many potential uses for the same product if we expand our imaginations.
Along with reducing food waste, we should also develop smarter ways to be more resourceful with what we have. By doing this, good edible food won't end up rotting away in the landfills.
Seven Brothers isn't the first brewery to convert food waste into beer, though.
The approach, known as upcycling, has roots in ancient Mesopotamia. Some of the world's earliest brewers used crumbled bread to brew beer.