Hidden Images In Logos That Prove Companies Are Actually Pretty Clever Brian Raleigh Published in Sep 2020 / Updated in Aug 2021 Cleverly hidden images in company logos you probably didn’t notice. You probably see hundreds of logos every day. But how often do you appreciate their details and hidden meanings? Many company marketers are sneaky and often use psychology to their advantage. They’re masters of creativity and hiding hints to what the business does in plain sight. While some logos are more obvious than others, these famous logos hold some hidden meanings. FedEx This is probably one of the most famous logos in this category. Just in case you’re somehow out of the loop, look between the ‘E’ and the ‘X.’ In the white space, there is an arrow that subliminally represents speed and precision. The Pittsburgh Zoo The white space in the logo pops out a whole lot more than in other parts. It shouldn’t be that hard to spot the gorilla and lion staring each other down. Wendy’s Wendy’s logo appears to say the word ‘Mom’ in Wendy’s collar, suggesting that their cooking is like Mom’s home-cooked meals. Datingly The creators stuck a heart (the universal symbol for dating) in the logo. Chick-fil-A The Chick-fil-A logo incorporates a chicken into the ‘C.’ NBC Anyone over 50 years old will associate the NBC logo with a Peacock. Ever since they came out with their new logo, the peacock has been a little harder to spot. Amazon This one is a classic. Not only is the logo smiling, but there’s also an arrow starting at the ‘A’ and ending on the ‘Z.’ This implies that Amazon has everything from A to Z. Baskin-Robbins Famously known for its 31 flavors — supposedly implying customers can have a new flavor every day of the month — Baskin-Robbins makes it known in their logo. Formula 1 The brilliant part of the Formula 1 logo is, once again, in the white space between the black ‘F’ and the red ‘1.’ Tostitos Here’s a favorite. As much as you eat their chips and dip, have you ever noticed the fiesta in their logo? The two ‘T’s are partying over a bowl of dipping sauce that dots the ‘I.’ The Atlanta Falcons The NFL team’s logo is much more than a cool looking bird. It’s a bird in the shape of a giant letter ‘F’ for Falcons. Goodwill Because giving — and saving — should make you happy, the ‘G in ‘Goodwill’ is zoomed in, forming a smiling face. Sun Microsystems Look directly at the diamond, and you’ll notice it reads ‘Sun’ in every direction. Pinterest Considering the intent of Pinterest is for users to ‘pin’ things like projects and recipes, it makes sense the logo incorporates a pin into the letter ‘P.’ Unilever The brand Unilever does a lot of stuff. Instead of deciding what one product they wanted to be defined by, they threw in every damn product they make. Sony’s VAIO At a glance, all you see is modern typography on Sony’s VAIO logo. But it has a hidden meaning. The first two letters represent an analog signal while the last two are ‘1’ and ‘0 ‘of the digital world. Slack Hidden within the Slack logo, you’ll see not only multiple colors — representing different people theoretically using it — but also speech bubbles and hashtags. This is a lifeblood of any productivity app! Hershey’s Kisses This one might be hard to spot if the logo isn’t big enough. But the next time you run out of Hershey’s Kisses, check the bag. Between the ‘K’ and the ‘I,’ you might find an extra. Milwaukee Brewers At a glance, you probably see a baseball mitt catching a ball. Look closely, and you’ll see that the mitt is actually made out of two letters: M and B — for Milwaukee Brewers, obviously. Beats by Dre Here’s a logo you’ve seen everywhere. Can you spot the image in it? If not, maybe this might help: It’s a happy person wearing beats headphones!