Name a thing that will provoke a smile on people's faces.
Is it cats? Tell me it is cats. Please do!
Isn't it sweet when you find a kitten, and it just circles your legs and caresses you with its wiggly tail?
Well, not to brag, but cats are that sweet. They are so adorable that someone decided to use their charm for their company's marketing purposes.
Marketing Is Key To Success
These days, being creative is not just being crafty and talented. It's way more than that.
Therefore, having sharp eyes and ears and a mind that will stay open to try different things is a must. Especially in marketing - one must always be looking for new and unique ways to stand out in advertising.
And big cities are the worst. Or, maybe the best. Mainly if you have some unusual ideas that you want to try out for your next marketing campaign.
No Time To Die
However, there is no doubt that Tokyo is one of the most popular cities. Not only in Japan but in the whole wide world.
This certainly rings a bell: tourists, attractions, busy streets, and many crowdy groups enjoying the beauty and experiencing all the hidden gems of Tokyo.
But for marketing experts, this situation has another different meaning.
It means that, given the circumstances, you don't have many chances of winning people's attention. And you must be and plan smart.
One Billboard In The Heart Of Tokyo, Japan
Billboards are nothing new, of course. And in a colossal city such as Tokyo, you can see them in every corner around you.
But some people are born with these bright ideas, and it seemed like one billboard was the ultimate winner.
The Hyper-Realistic 3D Cat That Appeared On A Billboard
When was the last time you saw a 3D cat on a billboard somewhere?
Well, prepare for some news. It's a big one.
Recently, an enormous billboard appeared over one of the largest and busiest railway stations in the world. But this wasn't an ordinary billboard in some generous dimensions. It was a billboard with a giant hyper-realistic cat.
Yes, a cat! The cutest Calico cat you've ever seen, for sure.
Come, Play With Me!
Not long ago, this utterly cute 3D cat billboard got placed in the Shinjuku district.
And it became an attraction among visitors and locals in an instant. Well, who could resist a playful cat?
For now, this purring and delightfully charming cat appears over the potential tourists and passengers of the railway station. It just wants their attention, so it's constantly teasing them playfully.
The 3D Cat Billboard Went Viral In The Speed Of Light
This unique cat on the interactive billboard went viral, of course. And people on Twitter fell in love with the pictures and videos that were shared there.
Some of the people couldn't resist this cuteness and shared their opinions in the comments.
What Exactly Is Going On Here?
While many people were wondering what was all that hype for, let's clear the situation.
This enormous Shinjuku kitten is actually a 4K 3D moving image. Moreover, it was created by MicroAd Digital.
Cross Shinjuku Vision is an advertising space located outside Shinjuku Station in Tokyo, Japan. The cat even got a nickname after this advertising corner.
Of course, this place looked different, even a little empty and dull, before the cat took over the wheel and got on top of the building.
Colorful, and with some HQ sound, to fully enjoy the view of this adorable kitten. This ad airs between 7 am and 1 am. And that's not all - the video changes throughout the day.
So, if by any chance the road leads you near Shinjuku Station in Tokyo, don't miss your opportunity to see this fantastic billboard.
You won't regret it, that's for sure!
Moreover, here's some happy news for all those who are eager to see this unusual billboard. One of the companies that take credit for this billboard display decided to start a live stream on Youtube.
Make sure to check it!