Disneyland $14 Million Marvel Expansion To Open In 2020
Published in Jun 2019 / Updated in Aug 2021
Disney is a step closer to a new Marvel-themed land in its Disney California Adventure theme park, following the opening of Star Wars: ‘Galaxy Edge.’
According to the LA Times report, the Anaheim-based theme park has already been granted a building permit, and the construction is reportedly valued at over $14 million.
The city of Anaheim has approved a handful of building permits for the project, which includes a retail outlet, a character meet-and-greet area, a bathroom overhaul, a microbrewery, and improvement of behind-the-scene buildings.
One of the building permits that has been approved allowed the construction of a 2,071-square-foot merchandised outlet together with three attached canopies.
However, the Disney representative didn’t comment on the details of the permit or disclose the type of attractions that’d be included in the new project.
But a previously released report hinted that one attraction might be an interactive ride that’d allow visitors to help Spider-Man fight evil forces.
Further details about the approved project are expected to be released during the D23 Disney celebrations, scheduled for August 23rd to 25th, the same month.
Other Marvel attractions planned to open include Walt Disney Park in Paris in 2020, Epcot Park in Florida in 2021, and Hong Kong Disneyland in 2023.
The theme park, Bug’s Land, which features characters from a 1998 Pixar movie, is currently being demolished. This’s to give way to the new superhero land project.
The land was closed in September, and the construction of the superhero section is happening behind a fortified temporally wall, emblazoned with the word “Stark Industries.” At California Adventure.
Stark Industries is a fictitious L.A-based company ran by Marvel Iron’s Man favorite fan, Tony Stark.
The Disney expansion will be anchored by Guardians of the Galaxy- Mission: Breakout, an attraction at the California Adventure Park, which was overhauled in 2017 to include a Marvel theme.
Commenting about the news, the president of the Ohio-based consulting firm International Theme Park Services, Dennis Speigel, said:
“They are coming back to capitalize on what’s going to be a huge success with Galaxy’s Edge. It’s the right cross and then an uppercut that knocks the market out.”
According to some experts, the construction and planned opening of the new land in Anaheim, less than a year after the launching of the $1 billion Star Wars: Galaxy Edge, is unusual in the theme industry.
But considering Avenger: Endgame surpassed box office records and earning over $2 billion at the box office, it’s no surprise Walt Disney Co. is rushing to expand Marvel.
Disney representatives haven’t yet announced a name for their new superhero land, but because of licensing deals that were signed before Disney acquired Marvel, the theme park can’t include “Marvel” in the name or its marketing.