Embracing an alternative lifestyle is becoming trendier, pulling the "happily ever after" narrative apart. Will and Jada Smith are gaining competition for their "entanglement" as more people accept open relationships.
61-year-old TV presenter and newspaper columnist, Carol Vorderman, admitted to being in a polygamous relationship and says she has "never felt freer."
She was married twice. Her first marriage was with Christopher Mather between 1985 and 1986, while her second marriage was to Patrick King between 1990 and 2000.
After her split with King, she expressed her new belief that sticking with one partner for life wasn't feasible.
On October 7, she appeared on the This Morning show to express her views. She said: "Our mothers told us that we should marry when we were still 18 or 19 or 20, so we grew up with that convention that you should find one partner for life. My view is not quite like that."
She continued: "Half of first marriages end in divorce, and nearly three-quarters of second marriages end in divorce. So I prefer to live my life in chapters."
She said that since she was "about 50," she has lived "a much freer life."
"I've never felt freer," she said. "So I have ignored the looking for one person and I have several what I've called 'special friends."
Having to look after a man all the time just because he is her husband doesn't sit well with Vorderman anymore. She said she "doesn't want to marry again" or "live with a man again."
She calls it a taboo: "This is a time to break this nonsense taboo, which is a person should only be looking for one other person that satisfies everything in their life. That's hell."
She admitted to being in a relationship with several men who do not know each other but know they are not the only ones she is with.
She said: "It's a very honest relationship. One of them has gone on for many more years than my marriage. Yeah, it's over 10 years. Another is seven. He's an astronaut. He rang me from the space station."
"They're not looking for love, they're looking for companionship, looking for friendship, it may turn into love. The age is really immaterial, but my experience suggests that somebody roughly in your age bracket. You have more in common."
Vorderman is an advocate for choosing a partner who "makes your heart sing" over one you are only bound by an agreement to spend the rest of your life with. And it doesn't have to be just one.