Emma Claiir, an Australian influencer, has been released from her partnership with beauty brand MCoBeauty following her admission on the Simply Chaotic podcast that she had killed two cats during her childhood.
"I killed my cat... My sister did not speak to me for months and my mum was f**king fuming at me, and yeah, I killed it," she confessed.
"I was swinging my cat around. Like, I was thinking it was just a stuffed toy. And I accidentally let go of it. And then, if you really want to know more about me, I also killed my best friend's cat."
The revelation triggered a wave of shock among many, leading to News.com in Australia reporting that the resulting backlash prompted the influencer to issue a statement.
In a segment of her Instagram stories that has since expired, she wrote: "To the people offended by my story in today's simplychaotic episode that I just shared… it happened 21 years ago. I was a small child… accidents happen and you all need to chill."
"I hope that you are not the same person you were at nine years old and I can confirm that after that accident I have been the mother both to multiple cats including my baby Fred."
"It's a bit of light humor in a get to know us episode and if you can't handle that then simply chaotic ain't for you. So byeeeee."
Expressing gratitude to those who appreciated her podcast and understood the humor, the influencer also showed no remorse for an event that occurred over two decades ago.
However, Australian beauty brand MCoBeauty, who had collaborated with Emma in the past, issued a statement announcing the end of their partnership and denouncing all forms of animal cruelty.
Later on, the influencer issued an apology on social media for her comments made on Simply Chaotic.
"I am well aware that the story was not light humor and in fact very serious. It was not intended to come across the way that it did as it was simply a story from the past about an accident that was made as a little kid but I can see how it has come across like that," she wrote.
"I have taken time to think about my actions and want to confirm that I do have empathy about the situation and it's not something I am proud of as it really hurt myself and my family 21 years ago."
"I am a loving person to all things living and have since been the most amazing cat mum to multiple cats and dogs. I am now also a loving mum to a little boy and have definitely grown up from that little 9 year old kid."
"Again I deeply apologize for those effected by an accident that happened in the past and I hope we can leave it there. Sincerely, Emma x"