Amazon's Alexa Gets Samuel L. Jackson's Voice

Amazon’s Alexa Gets Samuel L. Jackson’s Voice

Get ready for a more 'human Alexa!'

Interactions with Amazon's virtual personal assistant, Alexa, is about to get considerably more profane and entertaining after Samuel L Jackson signed a deal to lend his voice to the device.

Jackson is the first Hollywood celebrity to be rolled out in the Alexa voice option upgrade, and it'll be available to users for a fee.

If you add the personality before the end of 2019, you'll get it for a discounted price of $0.99.


The regular price for the voice will be $4.99, but the company hasn't revealed the exact date when the feature will be available.

Amazon's voice page reads:

"He's in the cloud baby! Hollywood legend Samuel L. Jackson is here to add some fun to your Alexa experience. Just ask, and Sam will give you the weather, play your favorite music, tell jokes, and more."

However, he'll not be able to assist you with your "shopping, lists, reminders, or Skills." Too bad; I'd love to have Jackson profanely order groceries for me. ("Muthaf— you forgot to buy more eggs!").


There are also two versions of Jackson's voice available, one "explicit" and one" family-friendly."

To activate Jackson's voice, you'll simply need to say, "Alexa, introduce me to Samuel L. Jackson," then decide whether you would like the explicit or clean version.

Jackson is well known for his frequent, very quotable use of profanity.

His delivery of expletive-laden one-liners in films such as Shaft, Pulp Fiction, A Time To Kill, the Star Wars prequels, Die Hard With A Vengeance, and The Avengers, has entered cultural canons.


In some instances, such as his plea to "get these motherfucking snakes off this motherfucking plane" in the 2006 B-grade romp Snakes on a Plane, Jackson's lines have become synonymous in the movie industry.

The voices of other stars will also be available, and the celebrities will be getting paid for their likenesses. But it's not clear whether the prices for other figures will be the same.


Amazon has also revealed new Alexa-powered devices, which include an Amazon Smart Oven, an Echo Dot with a clock, and Echo Studio speakers. The retailer has also introduced Echo Frames eyewear and Echo Buds earbuds.

Commenting on the recent Amazon invention, Geoff Blaber, an analyst at CCS Insight, said:

"Not only will it strengthen Amazon's reach with existing customers that use Alexa-powered products. It will also provide the opportunity to woo more consumers to embrace its increasingly ubiquitous voice assistant."