You think you have good enough content, but there is no audience. You follow all the basic rules, invest in ads, and post on social media, but the results are barely visible.
Having an entertainment-oriented website means swimming with sharks. It goes beyond everything you thought you knew and pushes you to into an endless world of creativity.
The competition is massive, but it is not impossible to stand out.
Here are five significant reasons why no one is reading your content and how to fix it.
Your Content Has Little To No Value
Entertainment websites and platforms do not rely on celebrities or news from Hollywood or Bollywood.
Websites stand out and are well known for the value they give in their content. They put the reader first.
Think Vulture, Thoughtnova, or People magazine - they offer various topics, from something to read on a bus to more complex, valuable topics.
This brings out to our next point - your approach to writing.
You Lack Honesty And POV
Facts should back up your work, but style, consistency, and knowing your message are vital for your business.
Think about the reader, put them first. But, in the process, express your stand on important topics and give the reader something to think about.
If you are filming a YouTube video or writing a blog, you must understand that your audience wants to know that they are not being tricked. You need style, real-life examples, and your point of view to convince them that you are not merely trying to get clicks.
Is your website fast? Does it take time to open the photos? We live in a fast-paced world, and no one wants to wait until your content loads.
Media/entertainment content must be highly responsive on mobile devices and personal computers.
The technical side of your work goes beyond SEO as browsers tend to award high-loading websites.
Don't Underestimate The Power Of Comments
If you want to play in the big league, you have to open communication channels with your readers.
Create an engaging space by letting your readers comment on your website and social networks. Do not censure someone because you disagree with their thoughts.
Check out Netflix's Facebook or Instagram page - it is full of negative comments. People believe that the most popular streaming service can do better. Turn negative criticism into fuel to be greater, more creative, and avoid becoming a conformist.
Using "Big Words"
Check out BuzzFeed, Thoughtnova, or even some of the most popular TV shows, from The Office to AfterLife.
There is no need to bring in complicated, long sentences or "big words." Although you should have a voice, and value, if you can't deliver it in a simple manner, it is not good enough.
The message should be clear, with a hint of emotion. Your readers are your friends, buddies. Adding a personal anecdote or a pun is amusing. What's not enjoyable is a paragraph that goes on and on or has too many scientific terms.
Show your creativity by combining SEO, facts, real-life stories, engage with your audience through social media, and be consistent.
Today, entertainment websites are much more than places to post unflattering photos of celebrities. They require knowledge, consistency, and more creativity than ever. You have to be informed, playful, and learn how to navigate various tools to stand out.