Instagram is one of the largest, most-used, and most successful social media platforms globally, with more than 1 billion active users monthly. It is handy for business owners to market their products to the large audience available on this social media network.
Instagram influencer marketing is one major way brands create awareness for their products. They reach more people and, more importantly, their target audience. They need to find an influencer with a follower base that is interested in their brand and its products.
Many who run online stores basically have prominence on the Gram. Even when they have websites of their own, they draw attention to it via their Instagram page and Instagram influencers. It comes as no surprise that the platform is recognized as a "home to social media influencers."
The amount of revenue generated from this social media network is shocking, to say the least, and influencers have a strong say in that. Here are 21 influential female Instagram influencers who have risen above others this 2021.
With 43.2 million followers presently, this 24-year old Hadid sister is a hot cake Instagram influencer for various brands on the Gram. She has worked on numerous campaigns using her Instagram platform. These include the likes of Michael Kors and Ralph Lauren.
Although her older sister is famous, it has in no way overshadowed hers. Being a model, influencing fashion brands is her niche.
Ashley is a plus-size American model who promotes body love. Promoting a love of self without having to conform to society's standards of the perfect body has won her a place in the hearts of many. Since entering the fashion scene in 2001, she has been featured in many magazines, including Vogue.
With over 12.9 million followers on Instagram presently, she has engaged in influencer marketing for brands like Michael Kors, Calvin Klein, and Flawless Beauty, to mention a few.
Kendall Jenner makes more money on the Gram than her younger sister, Kylie, as an Instagram influencer. She has made $15.9 million on Instagram and is the third most paid celebrity on the platform.
With 167 million followers on IG, the other two influencers above her pay are Lionel Messi and Cristiano Ronaldo.
As the youngest member of the Kardashian-Jenner clan, she was tagged the highest-paid influencer of 2020 and arguably the most influential female influencer. One post funded by Kylie's ads is worth about $1.2 million.
D'Marie Analytics, a social media analysis firm, measured how much a brand profits from one post from Kylie, and it is well worth having her work as an Instagram Influencer marketer. She has such an influence that declaring dislike or dissatisfaction with a brand can make them lose hundreds of thousands to millions of dollars in one day.
With about 238 million followers on IG presently, she has one of the most-followed accounts on the platform.
Selena Gomez connects with her fans through her music, acting, and modeling. Using all social media channels, she has such a presence that makes her one of the most influential female Instagram influencers of 2021.
For one Insta post for Instagram influencer marketing, she gets paid around $800,000. She had come a long way from when she first received attention in Barney & Friends and Disney's Wizards at Waverly Place.
She presently has 234 million followers on Instagram.
2021 brought us Amanda Cerny on the list of female influencers who rose above others. The actress came into the spotlight via her YouTube channel featuring her vines and comedy sketches. On YouTube, she has almost 2.8 million subscribers and about 25 million followers on Instagram.
She recently featured in Cardi B's music video alongside Bad Bunny and J Balvin.
The actress is known for posting photogenic selfies of herself in scenic locations. She entertains her 400,000 subscribers on YouTube with her comedy videos and takes on makeup and fashion.
She is known for her role in the short film 10 Seconds and is currently the lead actress in the CBS mini-series, Angels.
With 1.2 million followers on Instagram, she has worked as a brand influencer for many fashion brands.
Sommer is an Instagram maven who owes success on the Gram to her attractive, fitness freak feed. She rose to fame via her modeling career on Instagram and has a net worth of $8 million.
She is a fitness model with a great body, and her alluring workout posts make her a major inspiration. At 23, she has served as the face of numerous promotional campaigns. Her major inspiration is her dad, who is a bodybuilder.
Sierra Skye is another model who stepped into the spotlight via Instagram. After creating a spot for herself, she gained the attention of designers and started walking the runways.
She is loved by her fans and that is reflected whenever she uploads a picture of herself on the Gram. Sierra is a true Instagram influencer which is why many brands sponsor her to launch their online campaigns.
She has 4.1 million followers on Instagram and is presently influencing fashion brands like Prettylittlethings. She has a net worth of about $3.5 million.
Not only is this German influencer a hardworking model, but she is also a passionate Instagram influencer. She has an interest in the law and became a lawyer after moving to Australia. While studying, she received jobs from different modeling agencies but declined them.
Later on, she created her Instagram profile and started as an Instagram model. She once again caught the attention of notable brands and is gradually attaining great heights as a successful model. She has 2.1 million followers on Instagram and is the Founder and CEO of the clothing brand Slinkii.
This Instagram sensation is a blogger, an entrepreneur, a model, and a fashion icon. The American model co-founded the fashion line 'MONDAY wear.' She became a model as she rose to fame on Instagram.
With over 1.3 million followers on IG, she has an appealing Instagram account that calls out to brands looking for Instagram influencer marketing.
After Madi started modeling at 17, she quickly gained popularity and was shortly after seen on the cover of Vogue and other similar magazines. The Australian Instagram model has her own clothing line and has collaborated with various brands and designers as an Instagram influencer. She is one of the female influencers who rose above others in 2021.
She presently has 879k followers on Instagram with a net worth of $500,000.
This Dutch blogger makes it to this list for her social networking popularity and influence. She gained popularity on Instagram, then developed her own blog. She also created her own YouTube channel, which currently has over 496,000 subscribers.
The 22-year old is the creator of Gisou hair. For her networking popularity on social media, she won a spot on Forbes 30 Under 30 list. In Esquire, she was illustrated in the line, "People We Love Instagram."
She has around 6.4 million followers on Instagram.
With 4 million followers on Instagram, this Australian model and media personality with Filipino heritage has a unique look. Although she has a blossoming modeling career, she works as a law clerk on the side.
She shares makeup tutorial videos on YouTube and is well known for it with 105k subscribers.
Kelsey Calemine has features so similar to that of actress Lucy Hale that the actress had to ask if her features weren't photoshopped. Kelsey has such model-like features, which helped garner the attention and presence of many of her followers.
She takes pleasure in sharing her favorite fashion choices and hairstyles. She has about 2.8 million followers on the Gram.
After suffering from a freak accident that threatened to confine her to a wheelchair for life, this CrossFit athlete fought to change that outcome. She overcame that setback and started on a new lease of life, choosing a career in fitness.
She became a CrossFit athlete and ranked 23rd worldwide in her age category. Then, she decided to pursue a fitness career fully. Demi uses Instagram and YouTube to post images and inspirational videos that inspire others to pursue their fitness goals.
She has 261k subscribers on YouTube and 2.3 million followers on Instagram.
For Sammy, makeup and hair tutorials are her fort. This Australian beauty uses her YouTube channel named after herself to share her videos. It has about 716k subscribers.
Her Gigi Hadid's VMA Makeup Look video has the most views of all her YouTube videos. On Instagram, she also has a good presence with 661k followers.
Like many influencers who tread the makeup route, Gabrielle teaches makeup applications using her social media platforms. But, she takes a more interesting approach to it. Instead of showing how to apply makeup, using herself as her model, she uses her arms as her canvas.
She draws realistic eye makeup looks on her arms and has been doing so since she was 13. With her three-dimensional makeup art, she has garnered a lot of attention on Instagram and presently has 1m followers. This art has helped her improve recreating makeup looks on her own face.
Known for her fashion and lifestyle videos on her YouTube channel, she has a greater presence on YouTube than on Instagram. Each week, she shares beauty routine tips and fashion videos on her channel, which has 428k subscribers. She has another channel called Luca'slife,where she shares things about herself and travels with 159k subscribers.
On Instagram, she has about 209k followers, and this follower count does not stop brands from using her as their brand influencer on Instagram.
Not only is Courtney a model, actress, and Instagram personality. She is a certified personal trainer and EHP labs athlete.
She rose to the spotlight when she acted alongside Tyler Hoechlin in Everybody Wants Some! in 2016. She posts sensational pictures and videos on Instagram and has 1.9 million fans.
Although Natasha started as a blogger, she has ventured into other ventures that have helped improve her portfolio. She now works with multiple brands on Instagram as an Instagram influencer. She founded the brand MONDAY and has 2.4 million active followers on IG.